When Fire Departments Chase Likes Instead of Trust

Social media is a powerful tool — but it’s also dangerous in the wrong hands.

Recent viral fire department videos sparked debate about professionalism, credibility, and public trust.

Engagement vs. Credibility

Yes, social media can help recruitment.
Yes, it can humanize departments.

But there’s a line.

When departments chase trends instead of respect, they risk undermining the very confidence the public places in them.

First Impressions Matter

Citizens don’t understand internal culture — they judge based on what they see.

If the content looks unserious, the service looks unserious.

And when someone is calling 911 on the worst day of their life, they want confidence — not a punchline.

🔗 Video Reference: https://www.instagram.com/reel/DTYiYoXjmb1/?igsh=Nzc3aHdnaHpuamVv